DeeTours Wine Tours Social Marketing

SOCIAL MEDIA:  DeeTours of Santa Barbara, Inc. hired The Barbour Shop to launch their online presence – social media accounts, search engine listings, and review sites

The Challenge:  After DeeTour’s initial ride down State street in their one-of-a-kind 21′ red Jeep Wrangler limousine, Dee Elias approached THE BARBOUR SHOP to reach more locals and tourists, spending fewer marketing dollars than traditional advertising.

The Solution:  THE BARBOUR SHOP created a Yelp presence, and Trip Advisor presence for DeeTours Wine Country Tours, Scenic City Tours, and Private Charters — highlighting Santa Barbara’s top scenic spots including the Mission, Courthouse, Wharf/Harbor, Family Fun Spots, Riviera, and Santa Ynez Valley Wine Country, along with a Facebook Fan Page with custom landing page, photo album, YouTube video.

The Result:  Now featured as one of Yelp’s Top 10 Tours in the US with over 150 Five-Star Yelp reviews, and showcased on NBC’s “Worth the Drive” and Gordon Ramsey’s “Hell’s Kitchen”

Using popular social media platforms and review sites, THE BARBOUR SHOP made it easier for DeeTours to expand their business, generate sales leads, and increase customer conversions while reaching new audiences, including such sites as:

Santa Barbara, CA who featured DeeTours on their Facebook Fan Page and website calendar.

NBC Los Angeles who featured DeeTours on their “Worth The Drive” blog.

Fox’s Hell’s Kitchen TV show on DeeTours’ website.

Thank you Dee for the kind shout out: “enlisting Meg Barbour, a local social media maven, for online support”  in the Santa Barbara Noozhawk:  The Working Life: Dee Elias Takes Scenic Route to Starting Tour Business.