Consumers Use More Visual Media To Make a Purchasing Choice

Consumers Use More Visual Media To Make a Purchasing Choice

Quote source: Forbes.com Video “10 Reasons  Businesses Should Use More Visual Media.” The Barbour Shop attended back to back digital marketing trend presentations by Serena Ehrlich, Director of Social and Evolving Media for Business Wire at Media Leaders’s Digital Growth Summit 2016. Here’s a fantastic article on Serena’s trend insights by Forbes Contributor Cheryl Conner.

“If your company does anything at all in media (and of course you do, or soon will), prepare to have your mind blown by the following data from Serena Ehrlich, Director of Social and Evolving Media for Business Wire: Today’s consumers have changed in some significant and fundamental ways. Your future customers are web and mobile savvy, rely on research and recommendations, and perhaps most significantly are visually fluent and turn to multimedia first when they make a purchasing choice.” Read more here on Forbes.

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